What is project management?

What is project management?

Defining a Project and Project Management:

  • Project Definition:
    • A project is a unique endeavor with unique deliverables, temporary in nature with a defined beginning and end.
    • It consists of tasks that need to be completed to reach a desired outcome, requiring collaboration and careful planning.
  • Project Management Definition:
    • The application of knowledge, skills, tools, and techniques to meet project requirements and achieve the desired outcome.
    • Essential for keeping projects on track and within budget.
  • Importance of Project Management:
    • Ensures expected outcomes are delivered on time and within budget.
    • Saves organizations time and money.
    • Poor project management can lead to significant financial losses and project failures (e.g., missing delivery dates, exceeding budgets, failing to meet goals).

Real-Life Example:

  • School District Telehealth Project:
    • Implementing telehealth technology in schools to allow students to consult with doctors via digital devices.
    • Involves organizing training sessions, budgeting for equipment, and maintaining communication among stakeholders.
    • Demonstrates the importance of careful planning and management for project success.

Google's Approach:

  • Program Managers:
    • At Google, project managers are often called program managers as they manage multiple projects.
    • Emilio’s role as a responsible innovation program manager involves ensuring projects align with Google's AI principles and organizational goals.
    • Adds value through planning, organizing, managing tasks, budgeting, and controlling costs.


  • Understanding the definitions and importance of projects and project management.
  • Next topic: Roles and responsibilities of a project manager.

Q: Why is project management valuable to businesses?

A: It helps ensure that a project delivers the expected outcomes.